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Welcoming New Employees
As a small agency, Malenke | Barnhart has often acted in an ad hoc manner. One area we never addressed specifically was how we dealt with new employees–both full-time and contractors. Without a...
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What is “User Experience”?
user – a person or thing that uses experience – a particular instance of personally encountering or undergoing something User experience is the series of encounters and interactions that your...
View ArticleSweet Links – Week of 1/3/2011
If an App Is Your Content Strategy, You Are Doomed Bloomberg takes a look at newspapers and magazines that considered the iPad their savior. Storyboarding iPad Transitions Greg Nudelman walks through...
View ArticleDesigning Successful Self-Service Flows
One of the most revolutionary aspects of the Internet has been the ability for customers to self-serve on company websites. Rather than standing in line or waiting in a phone queue, a customer can log...
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What is a wireframe?
Wireframes are one of the earliest steps of the design process. At M|B, they fall into the Information Architecture part of our process. Once the architecture for the entire site is defined (in a site...
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IA Summit – DIY User Testing for Mobile Devices
IA Summit 2011 This was the first time I’ve attended the IA Summit, and it came with some good, some bad and some in-between sessions. I love useful, actionable and applicable sessions, and many of the...
View ArticleWhat IS a content strategy?
Is it a service, or series of services, that gets tacked on to copywriting or information architecture? Is it a mindset that promotes designing stuff with users and content in mind? Is it just the...
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Business Model for a Business Model
The folks behind the book Business Model Generation, Alexander Osterwalder and Yves Pigneur, have come up with a business “handbook” that is not only user-friendly, helpful and applicable—but brilliant...
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